iHeartMedia’s Alissa Pollack Promoted to Mediabase President

Alissa Pollack has been named president of Mediabase, focusing on chart data accessibility and global expansion for the music industry.

Alissa Pollack has been named president of Mediabase, focusing on chart data accessibility and global expansion for the music industry.

In a significant move within the music industry, Alissa Pollack has been appointed as the president of Mediabase, a prominent data and analytics platform. As she steps into this role, Pollack will oversee the strategic direction, product innovation, and commercial growth of the organization.

Among her initial strategies is the enhancement of Mediabase’s public chart data accessibility. Pollack expressed her excitement, stating, “As one of my first initiatives, I’m thrilled to make more Mediabase chart data publicly accessible through our newly updated Mediabase.com site. Music fans, industry professionals, and artists can now view the Top 50 charts across every format in both the U.S. and Canada, providing greater visibility into music performance and trends across North America.”

In other noteworthy developments, Valerie Pensa, who previously led marketing at RCA Records, has launched her own venture, Moonstruck Management & Marketing Inc. Based in Los Angeles, Pensa has worked with high-profile artists like Tate McRae and P!nk. She shared her vision for the new company, saying, “Moonstruck means dreamily entranced — devoted to something you believe in. That’s exactly how I feel about artists with real vision, and it’s the only way I know how to work.”

Meanwhile, Jet Management, located in Venice, CA, has announced a new partnership with the Belgium-based boutique management firm Debonair (DBNR). This collaboration aims to manage the acclaimed French electronic duo Polo & Pan, who are currently supporting the act Empire of the Sun on their North American tour. DBNR’s founder-CEO Alexander Vandriessche expressed enthusiasm about the partnership, noting, “We’ve always had a lot of respect for what Jet built and how they approach artists globally.”

Mom+Pop Music has signed emerging artist Crash the Party, with the label co-founder Michael Goldstone highlighting the significance of this partnership. Crash the Party remarked on the opportunity, stating, “Being with Mom+Pop is truly a dream, and it feels like validation that I’m on the right path, crazy or not!”

Additionally, Fenix Entertainment has forged a global partnership with Colombian artist Maluma to facilitate the development and strategy for his upcoming world tour, expected in 2027 and 2028. Marcelo Fígoli, founder and president of Fenix Entertainment, discussed the responsibility of working with such a prominent artist, saying, “We believe in his vision, his talent, and the exciting moment he is experiencing in his career.”

Justin Luffman has taken on a new role as VP of culture & creative marketing at UTA, where he will focus on enhancing artists’ identities. Several other promotions and new positions were announced across UTA, indicating a strategic growth phase for the organization as it navigates the dynamic music landscape.

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