YouTube star Alejo Igoa signs with WME, aiming to expand his brand and reach, with plans for touring and new content ventures.
YouTube star Alejo Igoa signs with WME, aiming to expand his brand and reach, with plans for touring and new content ventures.
Alejo Igoa, a prominent digital creator boasting 120 million subscribers on YouTube, has officially signed with WME for worldwide representation. This partnership aims to enhance Igoa’s touring, media, and digital content ventures, along with building his brand partnerships, book deals, and licensing opportunities. Until now, he had no formal representation.
Igoa’s YouTube channel is known for its vibrant, family-friendly content featuring “24-hour” survival challenges, pranks, and extravagant experiments. His breakout video, titled “Underwater 100 Mystery Buttons.. Only 1 Will Let you ESCAPE the Box!!,” has captured the attention of millions, with over 136 million views. His energetic style often includes an ensemble cast of friends, family members, and fellow creators.
In April 2026, Igoa marked a significant milestone by debuting his live show, “El Show de Alejo Igoa,” which received a warm reception. He performed to electrifying crowds at the Movistar Arena in Buenos Aires, attracting more than 70,000 fans across seven sold-out shows.
WME positions itself as a premier global talent agency focused on Latin talent, with an impressive roster that includes notable figures such as Ana de Armas, Anitta, Becky G, Camila Cabello, and Shakira.
Keep in touch with our news & offers
Subscribe to Our Newsletter
Thank you for subscribing to the newsletter.
Oops. Something went wrong. Please try again later.
